What Am I Waiting For?

Its a question that I've asked myself my whole life.
I nervously mumbled it before I signed up to play pee wee soccer. I asked it (in my tough guy voice) when my friends started talking about forming a rock band in the eighth grade. And today I'm still asking the same question.  What am I waiting for?  As a musician you live in a hurry up and wait world. You hurry up to travel to a gig and then you wait three hours to hit the stage. You hurry up and make contact with a booking agent and then you wait 3 months for them to get back to you. If your lucky you hurry up and record and then you wait for your label to release it six months later. Plain and simple, it sucks! One of the main reasons why artists don't have success is that they wait on others to do what only they can do.


Completely relying on others is a huge mistake!
Your manager or producer probably doesn't wake up thinking about how to make you successful in the morning. They wake up thinking about how to make themselves successful and that may or may not include you. No matter what level you get to, you have to be the one driving your career. I understand that you can't do everything and you shouldn't do everything yourself, but you should be the one in the drivers seat.

Here is what every artist should be doing!
Recently, Phil Vassar got on the phones and called radio station music directors all over the nation and he personally talked to them about his new upcoming single. How awesome is that? Every country radio music director gets the thrill of a lifetime by having Phil Vassar call and ask for them personally and chat for a few minutes. Phil gets a lot more plays on his new single and a lot more support from those core stations. Sounds like somewhere along the way Phil learned that if it was going to happen then he was going to have to do it. You may not be able to call radio stations, but you can call venues and you can make sure that your fans know that they are your priority. (Ever thought of sending out thank you cards to fans?)

Drive your career.
Always be brainstorming on how you can market yourself better. Are you communicating your vision to your team? (booking agents, managers, label, etc.) What if your not getting their best because there isn't any vision? If you don't set the vision, who will?
No vision equals no success! So, what exactly are you and I waiting for?

Preparing For The Studio

So you’ve finally saved up the money to record your masterpiece. You’ve found the perfect producer that “gets you” and you’ve set the date to start recording. Life is good! Now what?  You know there is more to it. But what is it that you should be doing from now until your project starts? Do the people who make amazing albums just get lucky? No they don’t.  Being prepared means everything. Football player and Super Bowl champion Ronde Barber has this to say, 

"There is no such thing as luck. Bounces go either way.  Every day you have to take advantage of those situations. You call it luck and I call it being prepared”.

Here is a quick list of things that you need to be doing.

Make sure that your band is rehearsing like crazy

It’s simple.  The more time you spend on your songs the more you will know your parts and the tighter they will be.  As a producer, if I have a band that knows their parts and can play their instruments I can move on to helping them make the song better instead of being bogged down by sorting through a jumbled mess.

Pre-production is key

Keeping in touch with your producer and making sure that all agree on the album game plan will be huge in helping you make the most of your time. Elements like song structure, tempo, song key and song selection can and should be worked out before hand.  Every album and every situation is different, but this should be kept as a general rule.

Keep writing songs

Just because you’ve set a recording date doesn’t mean you should stop writing. Matter of fact, it means just the opposite! Great albums have great songs, so try to beat out what you already have.

Attention guitar players

Change your strings a week before you come to the studio.  New strings stretch and can cause some serious tuning issues, plus the tone isn’t the greatest right out of the package. If you forget and its last minute yank on the strings (Within reason.  Don’t break anything) to stretch them out.  Wipe your hands up and down the strings (get some of the oil off your hands on it) and leave it out of the case overnight.This will help speed up the pace of wearing in your strings.  Drummers should also change their drum heads well before its time to record.

Do you have an “oh no bag”?

This is the bag that saves your life.  The contents should include a tuner, extra stings, cables, picks of all sizes, tools, and amp tubes. Drummers should have an extra snare, sticks, heads, etc.

Squeaks and squawks

There have been many a session delayed by a squeaky kick pedal or a rattle in the back of a guitar amp. Go through your gear and if you find something let the producer know ahead of time. That way if a new amp or pedal needs to be found there is time to beg, steal or borrow another one.

Girlfriends and friends are not invited

Be a professional. If your not serious about what you’re doing then nobody else will be either. Keep the hang outs outside of the studio. If people want to drop in with lunch and chat for a second then fine, but anything more than that is counter productive.

Relax

Sometimes what we all need to do is nothing! Give yourself some time to recharge before you hit the studio. Fresh ears and a clear head are priceless.

I know musicians and football players don’t usually mix but I think Ronde is right on with this one. It is all about being prepared!

The next blog is up to you!

I'm throwing it out to you. What would you like the next blog topic to be? What music business question has got you scratching your head?
Leave a comment on the blog or simply send me a message through facebook  http://www.facebook.com/blake.easter

Thank you for checking out Swiss Cheese And Toilet Paper!

~Blake Easter

What do you do when you don’t know what to do?

So, there you are sitting in front of the TV watching old reruns of The Young And The Restless, (80’s version. Oh yeah!) not because you want to, but because you don’t have anything to do today. You read in blogs and articles all the time about staying active in your career, moving forward and doing the little things that add up to big things in the future. In the music business you are always operating six months out. It takes six months (or close to it) to book a solid tour and have your marketing prepared. When your working on a new album, very rarely do you write, line up a producer and finish the recording in less than six months. Even ASCAP pays out every four months. (So if you have your hit guess what.  You’re going to be waiting for that check!) 




The fact is what you do today directly effects your success in just a few months!

Here are some quick ideas.

• Write a song– If you don’t have good songs you don’t have anything! Co-writing is a huge music career help. It helps create and facilitate relationships and after all each song is a lottery ticket and you never know you might just score big.
• Practice your instrument– Private accomplishments turn into public victories
• Get on the phone– Call up those clubs, identify a specific location (50 mile radius) and call every venue that you can. Even if they say no as long as you were friendly and informative about your band the odds of a possible future gig at that location just went up.
• Work on your merch– Do your designs need work? Do you need to research a photographer? Do you need to reorder/restock? How about brainstorming new merch items?
• Go through your phone and email– Who do you know that is a possible musical contact?  How about just sending them a hello text or email? A lot of times when people hear from you they think “Oh yeah I forgot about so and so. I could use them for my upcoming event.”
• Ask your contact for other contacts– Be careful as you need to know the person your asking pretty well before you can ask them for other names. Club owners know other owners. Pastors know other Pastors etc. This is an awesome way to book more shows.
• Buy some thank you cards– Send out Thank you cards to people who have recently booked you or even fans that keep coming out to your shows. You do this and you will create fans for life!
• Update your Facebook, Twitter etc– Make sure the bio, pictures and tour schedule are all updated.
• Do you Blog?-Write about your experiences. Even if no one reads it, just by writing down your thoughts you will help yourself think through your situation.  Personally I find writing brings a ton of ideas. 
• Go hang out where musicians hang out– If you hang out and make friends its amazing what opportunities you can get by just being friendly with people.

I’m Bringing Christmas In May!

Every year I walk into the mall on a nice fall day and at some point it happens.  I start noticing the red and green decorations and find myself humming “Chestnuts Roasting” (Yes, I know the real title is “Christmas Song”.  I choose to not use it as I think that’s a cop out title!) Last year, they literally had Christmas music and decorations up the first week of October! Before Halloween?!?!  Seriously guys! What’s up with that!?!?!

Here’s The Good News

The good news is that Christmas can be a really good time for independent artists to expand their fan base and exposure.  Every year right after Thanksgiving radio stations start switching over to their Christmas formats and that means there is a ton of potential for unknown artists to not only get exposure, but to get some serious consideration for future quality radio play! Bottom line…score with a Christmas song on radio and they will ask you what else you have for the rest of the year.

Christian Radio, Mainstream, Pop, Rock….eh, it’s all the same at Christmas

All radio formats will at some point play Christmas music even if its just the final two weeks of December or after a certain time of day. They still may stylistically separate a more rock sounding Christmas song for the rock station or a pop sound for the pop station, but almost every Christmas song has one thing in common.  It’s OK to be spiritual during Christmas. (Side note – Christian artists this is huge for you!)

Christmas in May

Here is a quick list of elements that you need to be successful during Christmas.

1. The right song

Do not pick “O Holy Night” (I love this song too!) Everyone and their mother will choose this and you will lose to a bigger artist. After all a radio station can’t play five versions of the same song in a row, can they?

2. The song has to be up to pro production standards

There are lots of producers, including myself, who you could contact. Its amazing how useful Facebook is! Be sure to be polite after all they are just people. (I used my mom voice while typing that one.)

3.  You will need a quality Radio Promoter

Think of radio promoters as booking agents for the radio waves.  You pay them to promote one song and they use their connections at stations to get radio play. Understand you may hire the best radio promoter in the world, but there are simply no guarantees. That’s the simple truth. Here is an awesome company to check out if your looking for radio promotion!

http://www.rocktheshamrock.com

4. You had better get a move on

Radio promotions last on average 4 months, which means that when you hit July or August your already pushing your luck. Now is the time to start working on your new Christmas hit!

I still want my candy!

Christmas in October still really gives me the creeps and I’m not quite ready to trade my Halloween candy for mistletoe and tinsel. But as a professional musician and independent artist, it is great to have a longer Christmas season to make the most of it.  And more time for my music is always a pretty awesome present!

www.blakeeaster.com

Bill Gaither Is The Future Of The Music Business

“If you want to understand today, you have to search yesterday.”  ~Pearl Buck

           

Complete panic. People are downloading and not buying music, record labels are closing and even radio is seeing their listeners wander away from their favorite FM stations for YouTube or Pandora. The music world is ending, as we know it. You may be thinking, “OK Mr. Smarty pants, what’s the answer to the music world’s problems?” Two words:  Bill Gaither. 

            For those of you who may not follow Southern Gospel you may be in the dark. Let me fill you in on a man who may very well rival P-Diddy and he did it with little to no radio!           

            Bill Gaither is a songwriter, performer, label owner and entrepreneur.

Gaither's Homecoming tours, which started in 1991, brought together major stars of the southern gospel and CCM industry, sparking a revival of the genres. The tours have sold more than 1.1 million tickets across the world and have included such notable venues as the Kennedy Center and Carnegie Hall. Pollstar listed the tour as selling more tickets in 2004 than Elton John, Fleetwood Mac or Rod Stewart.

Quick rundown on his major achievements

▪                Among the top 75 American entrepreneurs: Entrepreneur Magazine

▪                Grammy Awards in 1973, 1975, 1991, 1999, 2009; additional nominations in 1969, 1974, 1984 (x2), 1987, 1993, 1997, 1998

▪                Dove Awards in 1970, 1972, 1973, 1974 (x2), 1975, 1976 (x2), 1977 (x2), 1978, 1979, 1980, 1981, 1982, 1986, 1987, 1988, 1991, 1992, 1993, 1994 (x3), 1995, 1999 (x2), 2000.

▪                Multi-platinum albums: 2. Platinum albums: 22. Gold albums: 21.

Say What!

Here’s my point.

The future of the music industry is utterly and completely about niche marketing and Bill is the perfect example. He knew that his fans were older Christian folks.  He went to where they already were. (Look around the Cracker Barrel restaurant store sometime)  He connected with them on a emotional level and he never ever strays from his Gaither brand.  But most importantly he gave a select group of people that nobody cared about exactly what they wanted...constantly and continually.   Since 1991 Bill has released One hundred and eleven different “Homecoming” DVD’s! Understand that’s not including any of his bazillion (yes I know that’s not a real number!) CD’s.  So why are they so successful? Simple. Bill makes the emotional connection and his fans feel like he’s a good friend from just down the street.

Do yourself a favor and don’t be to cool!

            Isn’t it amazing that one of the “oldest” and most “dated” genres would be the prime example to show us the future! Go check out Bill’s empire and I promise you, musicians, if you aren’t to cool to learn from him, Bill might just be the one to take you down memory lane and show you the way to the future.